Bidtellect is the leading native advertising technology and solutions company that helps connect advertisers with content publishers. Many times, it can be difficult to place the right ads at scale across multiple technology platforms—Bidtellect helps simplify this process.
As Bidtellect has grown, so has the volume of data they manage. In the space of programmatic marketing, data is key to making the right decisions to drive the proper ad placement. As a result of these challenges, they were spending more and more money on data warehouse and BI services that didn't scale.
In this webinar, you will hear how Bidtellect was able to implement Cloudera Enterprise with Zoomdata for faster interactive analytics. You’ll also gain insight into the requirements they considered to modernize their data strategy, along with what they see as the next step in their big data journey.
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